Client Success Stories
I help B2C and B2B Founders Build Their Growth Engine
Scaling B2C and B2B businesses from pre-launch to $25M ARR by developing customized, data-driven growth strategies that optimize acquisition, retention, and revenue generation, delivering clear, measurable outcomes at every stage.
About Me
Growth Marketing Leader
With 10+ years of experience scaling businesses across B2B SaaS, B2B2C marketplaces, and direct-to-consumer sectors, I specialize in developing integrated marketing strategies that drive acquisition, retention and position brands for long-term success.
Data-Driven Approach
My expertise lies in building go-to-market strategies and teams from scratch, collaborating with executive, product, and technology leaders to launch innovative products and achieve profitable growth.
Full-Funnel Execution
My approach centers on optimizing the entire customer journey—from initial engagement to final conversion. By analyzing user behavior and identifying friction points, I implement targeted strategies that enhance user experience and significantly increase conversion and retention rates.
Is My Support Right For You?
CEOs Overseeing Marketing
You've moved beyond scrappy growth and need a marketing function that drives consistent revenue, builds brand equity, and supports LTV/CAC—without relying solely on paid ads. I work with founders to align marketing with business goals, turning it into a true growth engine.
Marketing Leaders with BIG Goals
You’re ready to scale but lack the bandwidth or depth to do it alone. I help marketing teams build the right foundations—strategy, systems, and storytelling—to accelerate growth and deliver results that compound over time.
Frustrated with Agency Results
You can't prove the impact of marketing efforts or pipeline generated from agency campaigns and are seeking a more cohesive, data-driven approach to growth that aligns with your business goals.
Services & Pricing
I work with companies in 3 specific ways: Advising, Fractional Head of Growth Marketing, and Growth Hiring. For anything growth you need, I'm here to help. Just let me know how!
Growth Advising
(Starting at $2,500/mo)
For companies with an established marketing team and are looking for strategic growth marketing leadership to help them push what they're doing.
Fractional Head of Marketing
(Starting at $5,000/mo)
For companies looking to one up from advising, that are looking to marry both the strategic growth leadership with marketing execution.
Growth Hiring
(Starting at $2,500/hire)
Hiring for growth marketing is HARD. But it's something I've done time and time again. And I'm here to help guide you through the process - from interview to work assesment to placement.
How I Can Help
Customer Acquisition (Online & Offline Channels)
Develop and execute customer acquisition strategies across both online and offline channels to maximize reach and drive sustained growth. Whether through digital advertising, content marketing, or offline events and partnerships, I craft strategies that engage your target audience, wherever they are, and help scale customer acquisition effectively.
Outbound Marketing Strategy
Build and manage outreach strategies through email, Gen Ai tools, LinkedIn prospecting, and direct mail to engage high-value prospects.
Sales Development Team Enablement
Optimize and train sales teams with performance scorecards, best practices, and tools to enhance meeting conversions, improve lead qualification, and accelerate the sales pipeline.
Partnership & Co-Marketing Strategy
Develop strategic opportunities with complementary brands through joint webinars, content collaborations, and referral programs, driving shared growth and expanding market reach.
Sales Enablement & Content Strategy
Create and implement sales enablement strategies, including content and collateral development for post-signup and onboarding journeys directly contributing to increase in win rates and revenue.
E-Commerce Optimization & UX Strategy
UX redesigns for e-commerce platforms, including the implementation of interactive tools like quizzes and purchase flow optimizations, resulting in conversion rates increases and in average order value.
Market Research & Competitive Analysis
Gain a deep understanding of your target audience, competitors, and industry trends to inform strategic decisions and refine your positioning for sustainable growth.
Agency & Vendor Management
Manage and optimize relationships with agencies, ensuring effective collaboration and execution of growth strategies. I’ve worked with agencies to deliver consistent and scalable results across digital marketing, content creation, and PR.
Revenue Operations & Analytics
Implement analytics and revenue operations systems, providing you with actionable insights and forecasts. By leveraging historical data, I help improve customer onboarding, streamline sales processes, and build a predictable revenue model, resulting in improved onboarding efficiency.
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Hiring & Talent Strategy
Help build and scale high-performance teams by identifying, recruiting, and training top talent. Optimize hiring processes to ensure the right fit for your company’s growth stage and culture, setting your team up for long-term success.
Client Success Stories
1
B2B Credit API Platform
Implemented demand gen strategies that boosted SQLs by 45% and surpassed pipeline goals by 15%, driving a $6M marketing-sourced pipeline and supporting a 65% YoY growth in marketing-attributed ARR.
2
D2C Designer Eyewear Brand
Scaled revenue from $0 to $200K by executing a comprehensive website relaunch and integrated marketing strategy, leveraging organic social media, paid social channels, and targeted influencer partnerships.
3
B2B2C Renovation Platform
Diversified lead generation strategies, cutting cost per MQL by 10% over six quarters and increasing MQL-to-SQL conversion by 12%, resulting in a 25% overall improvement in qualified opportunity conversion.
4
B2B Loan Platform
Achieved a 55% increase in demo sign-ups and a 30% reduction in cost per demo through targeted digital, conference, and outbound marketing. Established and mentored a sales development team, increasing demo-to-closed-won conversion by 25%, driving $1M in ARR.
5
B2B2C Mortgage Marketplace
Successfully diversified marketing channels, reducing reliance on Meta and Google from 90% to 30% and decreasing CAC by 10% through expansion into content affiliates, programmatic direct mail, and trigger leads from credit bureaus.
6
D2C Mattress Brand
Drove 120% YoY revenue growth and 80% increase in conversion volume for a direct-to-consumer mattress startup by expanding product offerings to premium mattresses and furniture. Increased return on ad spend by 70% through content marketing.
Get In Touch
Book a Growth Chat
Schedule a no-obligation call to discuss your marketing challenges
Strategic Assessment
Receive a customized plan based on your business goals
Implementation
Work together to execute strategies that drive measurable results
Sustainable Growth
Enjoy predictable pipeline and improved marketing ROI
Let’s start building your growth engine. Contact me at [email protected] , connect on LinkedIn or ​book a meeting​.
*References can be provided upon request.
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